The iGaming industry, which encompasses online casinos, sports betting, poker, as well as other forms of gambling online, has exploded exponentially recently. A significant driver on this growth is internet affiliate marketing, a performance-based marketing model where affiliates (marketers) promote iGaming brands and earn commissions based on the
The digital advertising landscape is increasingly dominated by programmatic advertising, a way that automates the selling and buying of online ad space. At the heart of this ecosystem are two critical components: dsp vs ssp advertising. Both play essential roles in connecting advertisers with publishers, but they operate on opposite sides of the tr
In today’s digital age, businesses rely heavily on internet marketing to reach and build relationships with their audience. But how do companies determine their internet marketing efforts are effective? The answer lies in what is digital marketing analytics. This field has evolved into a crucial component of marketing strategies, providing busine